:root {
    --ink: #11100f;
    --panel: #191816;
    --panel-light: #211f1c;
    --line: #3a3028;
    --bronze: #c58a52;
    --bronze-light: #dfa76e;
    --cream: #f2eee6;
    --muted: #b7b0a5;
    --max-width: 1160px;
}

* { box-sizing: border-box; }

html {
    scroll-behavior: smooth;
    scroll-padding-top: 96px;
}

body {
    margin: 0;
    background: var(--ink);
    color: var(--cream);
    font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
    font-size: 16px;
    line-height: 1.6;
    -webkit-font-smoothing: antialiased;
}

body::before {
    position: fixed;
    inset: 0;
    z-index: -1;
    background: radial-gradient(circle at 75% 12%, rgba(197, 138, 82, 0.08), transparent 29%);
    content: "";
    pointer-events: none;
}

a { color: inherit; }

.skip-link {
    position: fixed;
    top: 12px;
    left: 12px;
    z-index: 2000;
    padding: 10px 16px;
    border-radius: 4px;
    background: var(--cream);
    color: var(--ink);
    font-weight: 800;
    transform: translateY(-150%);
}

.skip-link:focus { transform: translateY(0); }

.site-header {
    position: sticky;
    top: 0;
    z-index: 1000;
    border-bottom: 1px solid rgba(197, 138, 82, 0.22);
    background: rgba(17, 16, 15, 0.9);
    backdrop-filter: blur(14px);
}

.header-inner,
main,
.footer-inner {
    width: min(calc(100% - 48px), var(--max-width));
    margin-inline: auto;
}

.header-inner {
    min-height: 76px;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 32px;
}

.site-brand {
    display: inline-flex;
    flex-direction: column;
    flex: 0 0 auto;
    text-decoration: none;
    line-height: 1.05;
}

.brand-name {
    font-size: 1.18rem;
    font-weight: 900;
    letter-spacing: 0.06em;
}

.brand-type {
    margin-top: 5px;
    color: var(--bronze-light);
    font-size: 0.62rem;
    font-weight: 800;
    letter-spacing: 0.42em;
}

.site-nav {
    display: flex;
    align-items: center;
    gap: 28px;
}

.site-nav a {
    font-size: 0.9rem;
    font-weight: 750;
    text-decoration: none;
}

.nav-link { color: #ded8cf; }
.nav-link:hover { color: var(--bronze-light); }

.nav-pricing {
    padding: 7px 11px;
    border-radius: 4px;
    background: rgba(197, 138, 82, 0.13);
    color: var(--bronze-light);
    box-shadow: inset 0 0 0 1px rgba(197, 138, 82, 0.38);
}

.nav-pricing:hover,
.nav-pricing[aria-current="page"] {
    background: var(--bronze);
    color: var(--ink);
}

.nav-cta {
    padding: 9px 16px;
    border: 1px solid var(--bronze);
    border-radius: 5px;
    color: var(--cream);
    transition: background-color 180ms ease, color 180ms ease;
}

.nav-cta:hover {
    background: var(--bronze);
    color: var(--ink);
}

.hero {
    min-height: calc(100vh - 76px);
    display: grid;
    grid-template-columns: minmax(0, 1.1fr) minmax(300px, 0.7fr);
    align-items: center;
    gap: clamp(48px, 7vw, 96px);
    padding: 80px 0;
}

.hero-copy { max-width: 690px; }

.eyebrow {
    margin: 0 0 18px;
    color: var(--bronze-light);
    font-size: 0.76rem;
    font-weight: 850;
    letter-spacing: 0.16em;
    text-transform: uppercase;
}

h1,
h2,
h3 {
    margin-top: 0;
    line-height: 1.08;
    text-wrap: balance;
}

h1 {
    max-width: 760px;
    margin-bottom: 24px;
    font-size: clamp(2.85rem, 6vw, 5.5rem);
    letter-spacing: -0.055em;
}

h2 {
    margin-bottom: 0;
    font-size: clamp(2.1rem, 4vw, 3.65rem);
    letter-spacing: -0.04em;
}

h3 { font-size: 1.35rem; }

#services-title {
    scroll-margin-top: -24px;
}

.hero-lead {
    max-width: 640px;
    margin: 0 0 34px;
    color: var(--muted);
    font-size: clamp(1.05rem, 1.6vw, 1.24rem);
}

.hero-actions {
    display: flex;
    align-items: center;
    flex-wrap: wrap;
    gap: 24px;
}

.button {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    min-height: 50px;
    padding: 13px 22px;
    border: 1px solid var(--bronze);
    border-radius: 5px;
    background: var(--bronze);
    color: var(--ink);
    font-weight: 850;
    text-decoration: none;
    box-shadow: 0 10px 30px rgba(0, 0, 0, 0.22);
    transition: background-color 180ms ease, border-color 180ms ease, transform 180ms ease;
}

.button:hover {
    border-color: var(--bronze-light);
    background: var(--bronze-light);
    transform: translateY(-2px);
}

.button-small {
    min-height: 44px;
    padding: 10px 18px;
    white-space: nowrap;
}

.text-link,
.service-link {
    color: var(--cream);
    font-weight: 800;
    text-underline-offset: 5px;
    text-decoration-color: var(--bronze);
}

.service-actions {
    position: relative;
    z-index: 1;
    display: flex;
    flex-direction: column;
    align-items: flex-start;
    gap: 12px;
    margin-top: auto;
}

.service-actions .service-link { margin-top: 0; }

.service-secondary-link {
    color: var(--muted);
    font-size: 0.8rem;
    font-weight: 750;
    text-underline-offset: 4px;
}

.service-secondary-link:hover { color: var(--bronze-light); }

.text-link:hover,
.service-link:hover { color: var(--bronze-light); }

.value-list {
    display: flex;
    flex-wrap: wrap;
    gap: 10px 22px;
    margin: 38px 0 0;
    padding: 0;
    color: #d4cec4;
    font-size: 0.86rem;
    list-style: none;
}

.value-list li::before {
    margin-right: 9px;
    color: var(--bronze-light);
    content: "✓";
    font-weight: 900;
}

.hero-visual {
    position: relative;
    padding: 12px;
}

.hero-visual::before {
    position: absolute;
    inset: -12px 20% 20% -12px;
    z-index: -1;
    border: 1px solid rgba(197, 138, 82, 0.35);
    content: "";
}

.brand-panel {
    display: block;
    width: 100%;
    height: auto;
    border: 1px solid #302820;
    border-radius: 3px;
    box-shadow: 0 30px 80px rgba(0, 0, 0, 0.5);
}

.section {
    padding: clamp(88px, 11vw, 140px) 0;
    border-top: 1px solid var(--line);
}

.section-heading {
    display: grid;
    grid-template-columns: minmax(0, 1.15fr) minmax(280px, 0.65fr);
    align-items: end;
    gap: 72px;
    margin-bottom: 54px;
}

.section-heading > p {
    margin: 0 0 3px;
    color: var(--muted);
    font-size: 1.02rem;
}

.problems {
    display: grid;
    grid-template-columns: minmax(280px, 0.8fr) minmax(0, 1.2fr);
    gap: clamp(52px, 9vw, 120px);
}

.problems-heading { align-self: start; }

.problem-list {
    border-top: 1px solid var(--line);
}

.problem-list article {
    display: grid;
    grid-template-columns: 52px 1fr;
    align-items: start;
    gap: 18px;
    padding: 25px 0;
    border-bottom: 1px solid var(--line);
}

.problem-list span {
    padding-top: 4px;
    color: var(--bronze-light);
    font-size: 0.7rem;
    font-weight: 900;
    letter-spacing: 0.12em;
}

.problem-list p {
    margin: 0;
    color: #ddd7ce;
    font-size: clamp(1.05rem, 1.8vw, 1.32rem);
    font-weight: 650;
    line-height: 1.4;
}

.problems-close {
    grid-column: 2;
    max-width: 700px;
    margin: -72px 0 0;
    padding-top: 24px;
    color: var(--muted);
}

.compact-heading { grid-template-columns: minmax(0, 750px); }

.service-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 20px;
}

.service-card {
    position: relative;
    display: flex;
    flex-direction: column;
    min-height: 100%;
    padding: 34px 30px 32px;
    border: 1px solid var(--line);
    border-radius: 6px;
    background: linear-gradient(145deg, var(--panel-light), var(--panel));
    overflow: hidden;
}

.service-card::after {
    position: absolute;
    right: -28px;
    bottom: -52px;
    width: 130px;
    height: 130px;
    border: 1px solid rgba(197, 138, 82, 0.13);
    border-radius: 50%;
    content: "";
}

.featured-card {
    border-color: rgba(197, 138, 82, 0.75);
    box-shadow: 0 18px 50px rgba(0, 0, 0, 0.2);
}

.popular-label {
    position: absolute;
    top: 0;
    right: 0;
    padding: 7px 10px;
    border-bottom-left-radius: 4px;
    background: var(--bronze);
    color: var(--ink);
    font-size: 0.67rem;
    font-weight: 900;
    letter-spacing: 0.05em;
    text-transform: uppercase;
}

.service-number {
    margin-bottom: 46px;
    color: var(--bronze-light);
    font-size: 0.74rem;
    font-weight: 900;
    letter-spacing: 0.13em;
}

.service-card h3 { margin-bottom: 14px; }

.service-card .service-starting-price {
    margin: -4px 0 16px;
    color: var(--bronze-light);
    font-size: 0.8rem;
    font-weight: 750;
    letter-spacing: 0.02em;
}

.service-starting-price strong { color: var(--cream); font-size: 0.95rem; }

.service-card p {
    margin: 0 0 22px;
    color: var(--muted);
}

.service-card ul {
    margin: 0 0 30px;
    padding-left: 20px;
}

.service-card li {
    margin-bottom: 10px;
    color: #ddd7ce;
}

.service-card li::marker { color: var(--bronze); }

.service-link {
    position: relative;
    z-index: 1;
    margin-top: auto;
    align-self: flex-start;
    font-size: 0.91rem;
}

.services-cta {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 28px;
    margin-top: 24px;
    padding: 24px 28px;
    border: 1px solid var(--line);
    border-radius: 6px;
    background: rgba(197, 138, 82, 0.06);
}

.services-cta p {
    max-width: 760px;
    margin: 0;
    color: var(--muted);
}

.services-cta strong { color: var(--cream); }

.website-planner {
    display: grid;
    grid-template-columns: minmax(250px, 0.62fr) minmax(0, 1.38fr);
    align-items: start;
    gap: clamp(52px, 8vw, 100px);
}

.planner-intro {
    position: sticky;
    top: 116px;
}

.planner-intro > p:not(.eyebrow) {
    margin: 24px 0 0;
    color: var(--muted);
}

.planner-benefits {
    display: flex;
    flex-direction: column;
    align-items: flex-start;
    gap: 10px;
    margin-top: 30px;
    color: #d6d0c7;
    font-size: 0.85rem;
}

.planner-benefits span::before {
    margin-right: 9px;
    color: var(--bronze-light);
    content: "✓";
    font-weight: 900;
}

.planner-form {
    padding: clamp(28px, 4vw, 46px);
    border: 1px solid var(--line);
    border-radius: 6px;
    background: linear-gradient(145deg, var(--panel-light), var(--panel));
}

.planner-form fieldset {
    margin: 0;
    padding: 0 0 38px;
    border: 0;
}

.planner-form fieldset + fieldset {
    padding-top: 38px;
    border-top: 1px solid var(--line);
}

.planner-form legend {
    width: 100%;
    margin-bottom: 20px;
    padding: 0;
    font-size: 1.05rem;
    font-weight: 800;
}

.planner-form legend span {
    margin-right: 10px;
    color: var(--bronze-light);
    font-size: 0.7rem;
    letter-spacing: 0.1em;
}

.choice-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 12px;
}

.choice-card { cursor: pointer; }

.choice-card input {
    position: absolute;
    width: 1px;
    height: 1px;
    opacity: 0;
}

.choice-card > span {
    display: block;
    min-height: 100%;
    padding: 18px;
    border: 1px solid #494038;
    border-radius: 5px;
    background: rgba(17, 16, 15, 0.48);
    transition: border-color 160ms ease, background-color 160ms ease, transform 160ms ease;
}

.choice-card:hover > span {
    border-color: var(--bronze);
    transform: translateY(-2px);
}

.choice-card input:checked + span {
    border-color: var(--bronze-light);
    background: rgba(197, 138, 82, 0.13);
    box-shadow: inset 0 0 0 1px var(--bronze-light);
}

.choice-card input:focus-visible + span {
    outline: 3px solid var(--bronze-light);
    outline-offset: 3px;
}

.choice-card strong,
.choice-card small { display: block; }

.choice-card small {
    margin-top: 7px;
    color: var(--muted);
    font-size: 0.77rem;
    line-height: 1.45;
}

.feature-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 12px 20px;
}

.feature-grid label {
    display: flex;
    align-items: center;
    gap: 10px;
    padding: 8px 0;
    color: #ddd7ce;
    cursor: pointer;
}

.feature-grid input {
    width: 18px;
    height: 18px;
    accent-color: var(--bronze);
}

.planner-submit {
    display: flex;
    align-items: center;
    gap: 20px;
    padding-top: 34px;
    border-top: 1px solid var(--line);
}

.planner-submit p {
    margin: 0;
    color: #938c82;
    font-size: 0.75rem;
    line-height: 1.45;
}

.planner-result {
    align-items: center;
    justify-content: space-between;
    gap: 28px;
    margin-top: 30px;
    padding: 24px;
    border: 1px solid rgba(197, 138, 82, 0.55);
    border-radius: 5px;
    background: rgba(197, 138, 82, 0.08);
}

.planner-result:not([hidden]) { display: flex; }

.planner-result .eyebrow { margin-bottom: 8px; }

.planner-result p:last-child {
    margin: 0;
    color: #ddd7ce;
    font-size: 0.9rem;
}

.growth-builder {
    display: grid;
    grid-template-columns: minmax(260px, 0.65fr) minmax(0, 1.35fr);
    align-items: start;
    gap: clamp(52px, 8vw, 100px);
}

.builder-intro {
    position: sticky;
    top: 116px;
}

.builder-intro > p:not(.eyebrow) {
    margin: 24px 0 0;
    color: var(--muted);
}

.journey-map {
    display: flex;
    align-items: center;
    flex-wrap: wrap;
    gap: 7px;
    margin-top: 34px;
}

.journey-map span {
    color: #ddd7ce;
    font-size: 0.7rem;
    font-weight: 850;
    letter-spacing: 0.05em;
    text-transform: uppercase;
}

.journey-map i {
    width: 18px;
    height: 1px;
    background: var(--bronze);
}

.builder-form {
    padding: clamp(28px, 4vw, 46px);
    border: 1px solid var(--line);
    border-radius: 6px;
    background: linear-gradient(145deg, var(--panel-light), var(--panel));
}

.builder-form fieldset {
    margin: 0;
    padding: 0 0 38px;
    border: 0;
}

.builder-form fieldset + fieldset {
    padding-top: 38px;
    border-top: 1px solid var(--line);
}

.builder-form legend {
    width: 100%;
    margin-bottom: 20px;
    padding: 0;
    font-size: 1.05rem;
    font-weight: 800;
}

.builder-form legend span {
    margin-right: 10px;
    color: var(--bronze-light);
    font-size: 0.7rem;
    letter-spacing: 0.1em;
}

.builder-options {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 12px;
}

.builder-options label { cursor: pointer; }

.builder-options input {
    position: absolute;
    width: 1px;
    height: 1px;
    opacity: 0;
}

.builder-options label > span {
    display: block;
    min-height: 100%;
    padding: 18px;
    border: 1px solid #494038;
    border-radius: 5px;
    background: rgba(17, 16, 15, 0.48);
    transition: border-color 160ms ease, background-color 160ms ease, transform 160ms ease;
}

.builder-options label:hover > span {
    border-color: var(--bronze);
    transform: translateY(-2px);
}

.builder-options input:checked + span {
    border-color: var(--bronze-light);
    background: rgba(197, 138, 82, 0.13);
    box-shadow: inset 0 0 0 1px var(--bronze-light);
}

.builder-options input:focus-visible + span {
    outline: 3px solid var(--bronze-light);
    outline-offset: 3px;
}

.builder-options strong,
.builder-options small { display: block; }

.builder-options small {
    margin-top: 7px;
    color: var(--muted);
    font-size: 0.78rem;
    line-height: 1.45;
}

.tracking-options {
    display: grid;
    gap: 12px;
}

.tracking-options label {
    display: flex;
    align-items: center;
    gap: 11px;
    padding: 12px 14px;
    border: 1px solid #494038;
    border-radius: 4px;
    color: #ddd7ce;
    cursor: pointer;
}

.tracking-options label:has(input:checked) {
    border-color: var(--bronze-light);
    background: rgba(197, 138, 82, 0.1);
}

.tracking-options input {
    width: 18px;
    height: 18px;
    accent-color: var(--bronze);
}

.approach { padding-top: 112px; }

.process-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 0;
    margin: 0;
    padding: 0;
    list-style: none;
}

.process-grid li {
    padding: 6px 36px 12px;
    border-left: 1px solid var(--line);
}

.process-grid li:first-child { padding-left: 0; border-left: 0; }
.process-grid li:last-child { padding-right: 0; }

.process-grid span {
    display: block;
    margin-bottom: 44px;
    color: var(--bronze-light);
    font-size: 0.74rem;
    font-weight: 900;
    letter-spacing: 0.13em;
}

.process-grid h3 { margin-bottom: 12px; }

.process-grid p {
    margin: 0;
    color: var(--muted);
}

.audit {
    display: grid;
    grid-template-columns: minmax(280px, 0.72fr) minmax(0, 1.28fr);
    align-items: start;
    gap: clamp(52px, 8vw, 100px);
}

.audit-intro {
    position: sticky;
    top: 116px;
}

.audit-intro > p:not(.eyebrow) {
    margin: 24px 0 0;
    color: var(--muted);
}

.audit-marker {
    display: flex;
    align-items: center;
    gap: 12px;
    width: 150px;
    margin-top: 42px;
    color: var(--cream);
    font-size: 1.5rem;
    font-weight: 950;
    font-style: italic;
}

.audit-marker i {
    width: 100%;
    height: 5px;
    background: var(--bronze);
    transform: skewX(-28deg);
}

.audit-form {
    padding: clamp(28px, 4vw, 46px);
    border: 1px solid var(--line);
    border-radius: 6px;
    background: linear-gradient(145deg, var(--panel-light), var(--panel));
}

.audit-form fieldset {
    margin: 0;
    padding: 0;
    border: 0;
}

.audit-form legend {
    margin-bottom: 22px;
    font-size: 1.1rem;
    font-weight: 800;
}

.audit-choice {
    display: grid;
    grid-template-columns: auto 1fr;
    align-items: start;
    gap: 15px;
    padding: 17px 0;
    border-top: 1px solid var(--line);
    cursor: pointer;
}

.audit-choice input {
    width: 20px;
    height: 20px;
    margin-top: 3px;
    accent-color: var(--bronze);
}

.audit-choice span,
.audit-choice strong,
.audit-choice small { display: block; }

.audit-choice strong { color: #e7e1d8; }

.audit-choice small {
    margin-top: 4px;
    color: var(--muted);
    line-height: 1.45;
}

.audit-choice:has(input:checked) strong { color: var(--bronze-light); }

.audit-actions {
    display: flex;
    align-items: center;
    gap: 18px;
    padding-top: 30px;
    border-top: 1px solid var(--line);
}

.form-error {
    margin: 0;
    color: #efb080;
    font-size: 0.82rem;
}

.audit-result {
    grid-template-columns: auto 1fr;
    align-items: start;
    gap: 24px;
    margin-top: 30px;
    padding: 26px;
    border: 1px solid rgba(197, 138, 82, 0.6);
    border-radius: 5px;
    background: rgba(197, 138, 82, 0.08);
}

.audit-result:not([hidden]) { display: grid; }

.result-icon {
    display: grid;
    width: 54px;
    height: 54px;
    border: 1px solid var(--bronze);
    place-items: center;
    color: var(--cream);
    font-weight: 950;
    transform: skewX(-8deg);
}

.audit-result .eyebrow { margin-bottom: 7px; }
.audit-result h3 { margin-bottom: 10px; font-size: 1.5rem; }
.audit-result p:not(.eyebrow) { margin: 0 0 18px; color: var(--muted); }

/* Lead capture and focused home-services funnel */
.lead-capture-form {
    grid-column: 2;
    margin-top: 22px;
    padding: clamp(28px, 4vw, 42px);
    border: 1px solid rgba(197, 138, 82, 0.72);
    border-left: 4px solid var(--bronze);
    border-radius: 6px;
    background: linear-gradient(135deg, #24211d, #191816);
    box-shadow: 0 28px 70px rgba(0, 0, 0, 0.24);
}

.lead-capture-form:not([hidden]) { display: block; }
.lead-capture-heading { max-width: 720px; margin-bottom: 28px; }
.lead-capture-heading h3 { margin-bottom: 10px; font-size: clamp(1.45rem, 2.6vw, 2.05rem); }
.lead-capture-heading > p:last-child { margin: 0; color: var(--muted); }

.lead-field-grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 18px;
}

.lead-capture-form label { display: block; }
.lead-capture-form label > span {
    display: block;
    margin-bottom: 7px;
    color: #e7e1d8;
    font-size: 0.78rem;
    font-weight: 800;
}

.lead-capture-form label small { color: var(--muted); font-weight: 600; }
.lead-capture-form input:not([type="hidden"]),
.lead-capture-form textarea {
    width: 100%;
    padding: 12px 13px;
    border: 1px solid #54483e;
    border-radius: 4px;
    outline: none;
    background: #131210;
    color: var(--cream);
    font: inherit;
}

.lead-capture-form input:focus,
.lead-capture-form textarea:focus { border-color: var(--bronze-light); box-shadow: 0 0 0 3px rgba(223, 167, 110, 0.13); }
.lead-capture-form textarea { resize: vertical; }
.lead-wide-field { margin-top: 18px; }
.form-honeypot { position: absolute !important; left: -9999px !important; width: 1px !important; height: 1px !important; }

.lead-submit-row {
    display: flex;
    align-items: center;
    gap: 22px;
    margin-top: 24px;
    padding-top: 24px;
    border-top: 1px solid var(--line);
}

.lead-submit-row p { max-width: 360px; margin: 0; color: #938c82; font-size: 0.73rem; }
.lead-submit-row p a { color: var(--bronze-light); text-underline-offset: 3px; }

.funnel-hero {
    min-height: calc(100vh - 76px);
    display: grid;
    grid-template-columns: minmax(0, 1.12fr) minmax(330px, 0.68fr);
    align-items: center;
    gap: clamp(54px, 8vw, 110px);
    padding: clamp(72px, 9vw, 120px) 0;
}

.funnel-hero h1 { font-size: clamp(3rem, 5.7vw, 5.25rem); }
.funnel-microcopy { color: var(--muted); font-size: 0.8rem; }

.funnel-proof {
    position: relative;
    padding: 34px;
    border: 1px solid var(--line);
    border-top: 3px solid var(--bronze);
    border-radius: 5px;
    background: linear-gradient(150deg, var(--panel-light), var(--panel));
    box-shadow: 0 35px 90px rgba(0, 0, 0, 0.32);
}

.funnel-proof ol { margin: 0; padding: 0; list-style: none; }
.funnel-proof li {
    display: grid;
    grid-template-columns: 35px 1fr;
    padding: 18px 0;
    border-top: 1px solid var(--line);
}
.funnel-proof li > span { grid-row: 1 / 3; color: var(--bronze-light); font-size: 0.68rem; font-weight: 900; letter-spacing: 0.08em; }
.funnel-proof strong, .funnel-proof small { display: block; }
.funnel-proof small { margin-top: 3px; color: var(--muted); line-height: 1.45; }

.funnel-friction { display: grid; grid-template-columns: minmax(280px, 0.7fr) minmax(0, 1.3fr); gap: clamp(52px, 8vw, 100px); }
.funnel-friction-grid { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); }
.funnel-friction-grid article { padding: 28px 24px; border-bottom: 1px solid var(--line); border-right: 1px solid var(--line); }
.funnel-friction-grid article:last-child { border-right: 0; }
.funnel-friction-grid span { color: var(--bronze-light); font-size: 0.7rem; font-weight: 900; }
.funnel-friction-grid h3 { margin: 34px 0 10px; font-size: 1.05rem; }
.funnel-friction-grid p { margin: 0; color: var(--muted); font-size: 0.88rem; }

.funnel-audit { grid-template-columns: minmax(280px, 0.72fr) minmax(0, 1.28fr); }
.funnel-audit-stack { min-width: 0; }
.funnel-audit .lead-capture-form { grid-column: auto; }
.funnel-next-step { display: grid; grid-template-columns: minmax(270px, 0.7fr) minmax(0, 1.3fr); gap: clamp(52px, 8vw, 100px); }

.thank-you-page main { min-height: calc(100vh - 76px); display: grid; place-items: center; }
.thank-you-card { width: min(100%, 850px); padding: clamp(54px, 8vw, 90px) 0; text-align: center; }
.thank-you-card .result-icon { margin: 0 auto 28px; }
.thank-you-card h1 { margin-inline: auto; font-size: clamp(2.8rem, 6vw, 5rem); }
.thank-you-card .hero-lead { margin-inline: auto; }
.thank-you-card .hero-actions { justify-content: center; }
.thank-you-expectation { display: flex; justify-content: center; gap: 10px; margin-top: 48px; padding-top: 24px; border-top: 1px solid var(--line); color: var(--muted); font-size: 0.85rem; }
.thank-you-expectation strong { color: var(--cream); }

.about {
    display: grid;
    grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
    gap: clamp(54px, 10vw, 130px);
}

.brand-motto {
    position: relative;
    margin: 42px 0 0;
    padding: 24px 0 0 26px;
    border-top: 1px solid var(--line);
}

.brand-motto::before {
    position: absolute;
    top: 24px;
    left: 0;
    width: 5px;
    height: 48px;
    background: var(--bronze);
    content: "";
    transform: skewX(-14deg);
}

.brand-motto p {
    margin: 0;
    color: var(--cream);
    font-family: Georgia, "Times New Roman", serif;
    font-size: clamp(1.45rem, 2.4vw, 2rem);
    font-style: italic;
    font-weight: 700;
    letter-spacing: 0.025em;
    line-height: 1.2;
}

.brand-motto footer {
    margin-top: 7px;
    color: var(--bronze-light);
    font-size: 0.68rem;
    font-weight: 850;
    letter-spacing: 0.15em;
    text-transform: uppercase;
}

.about-copy p {
    margin: 0 0 22px;
    color: var(--muted);
}

.about-copy .about-lead {
    color: var(--cream);
    font-size: 1.35rem;
    font-weight: 700;
    line-height: 1.4;
}

.founder-card {
    display: grid;
    grid-template-columns: auto 1fr;
    gap: 22px;
    margin-top: 42px;
    padding: 26px;
    border: 1px solid var(--line);
    border-left: 3px solid var(--bronze);
    border-radius: 5px;
    background: var(--panel);
}

.founder-mark {
    display: grid;
    width: 58px;
    height: 58px;
    border: 1px solid var(--bronze);
    place-items: center;
    color: var(--cream);
    font-weight: 900;
    letter-spacing: 0.04em;
}

.founder-card .eyebrow { margin-bottom: 6px; }
.founder-card h3 { margin-bottom: 10px; }
.founder-card p:last-child { margin-bottom: 0; font-size: 0.9rem; }

.contact {
    position: relative;
    display: grid;
    grid-template-columns: minmax(0, 1fr) auto;
    align-items: center;
    gap: 72px;
    margin: 20px 0 120px;
    padding: clamp(42px, 7vw, 76px);
    border: 1px solid rgba(197, 138, 82, 0.55);
    border-left: 5px solid var(--bronze);
    border-radius: 6px;
    background: linear-gradient(120deg, #211f1c, #171614);
    overflow: hidden;
}

.contact::after {
    position: absolute;
    right: -80px;
    bottom: -155px;
    width: 330px;
    height: 330px;
    border: 1px solid rgba(197, 138, 82, 0.12);
    border-radius: 50%;
    content: "";
}

.contact h2 { max-width: 720px; }

.contact-copy > p:last-child {
    max-width: 680px;
    margin: 24px 0 0;
    color: var(--muted);
}

.contact-action {
    position: relative;
    z-index: 1;
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 8px;
    min-width: 245px;
}

.contact-action span {
    margin-top: 4px;
    color: var(--muted);
    font-size: 0.82rem;
}

.contact-action small { color: #938c82; }

.site-footer { border-top: 1px solid var(--line); }

.footer-inner {
    min-height: 132px;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 30px;
}

.footer-inner p {
    margin: 0;
    color: #9f988e;
    font-size: 0.82rem;
}

.footer-inner p:nth-child(2) {
    color: var(--bronze-light);
    font-weight: 800;
    letter-spacing: 0.13em;
    text-transform: uppercase;
}

.footer-legal {
    display: flex;
    align-items: center;
    justify-content: flex-end;
    flex-wrap: wrap;
    gap: 8px 16px;
    color: #9f988e;
    font-size: 0.78rem;
}

.footer-legal a { color: #c9c2b8; text-underline-offset: 4px; }
.footer-legal a:hover,
.footer-legal a[aria-current="page"] { color: var(--bronze-light); }

/* Privacy policy and website terms */
.legal-document {
    max-width: 900px;
    padding-top: clamp(62px, 8vw, 100px);
    padding-bottom: clamp(82px, 10vw, 130px);
}

.legal-document h1 {
    margin-bottom: 14px;
    font-size: clamp(3rem, 6vw, 5.2rem);
}

.legal-effective {
    margin: 0 0 34px;
    color: var(--bronze-light);
    font-size: 0.8rem;
    font-weight: 800;
    letter-spacing: 0.08em;
    text-transform: uppercase;
}

.legal-intro {
    max-width: 820px;
    margin: 0 0 54px;
    color: #d8d2c9;
    font-size: clamp(1.08rem, 1.8vw, 1.28rem);
}

.legal-document section {
    padding: 34px 0;
    border-top: 1px solid var(--line);
}

.legal-document section h2 {
    margin-bottom: 16px;
    font-size: clamp(1.45rem, 2.5vw, 2rem);
    letter-spacing: -0.025em;
}

.legal-document section p,
.legal-document section li,
.legal-document address { color: var(--muted); }
.legal-document section p { margin: 0 0 16px; }
.legal-document section p:last-child { margin-bottom: 0; }
.legal-document ul { margin: 0; padding-left: 24px; }
.legal-document li { margin-bottom: 9px; }
.legal-document li::marker { color: var(--bronze); }
.legal-document a { color: var(--bronze-light); text-underline-offset: 4px; }
.legal-document address { font-style: normal; }

.legal-note {
    margin-top: 34px;
    padding: 24px 26px;
    border: 1px solid var(--line);
    border-left: 4px solid var(--bronze);
    border-radius: 4px;
    background: rgba(197, 138, 82, 0.06);
    color: var(--muted);
}

.legal-note strong { color: var(--cream); }

a:focus-visible {
    outline: 3px solid var(--bronze-light);
    outline-offset: 4px;
}

@media (max-width: 900px) {
    .site-nav { gap: 18px; }
    .nav-link:nth-child(2) { display: none; }

    .hero {
        min-height: auto;
        grid-template-columns: 1fr;
        padding: 80px 0 100px;
    }

    .hero-copy { max-width: 760px; }
    .hero-visual { width: min(100%, 580px); }

    .section-heading {
        grid-template-columns: 1fr;
        gap: 28px;
    }

    .section-heading > p { max-width: 680px; }

    .service-grid { grid-template-columns: 1fr; }
    .service-card { min-height: auto; }

    .about { grid-template-columns: 1fr; }

    .problems,
    .audit { grid-template-columns: 1fr; }
    .problems-close { grid-column: auto; margin: -22px 0 0; }
    .audit-intro { position: static; }

    .website-planner { grid-template-columns: 1fr; }
    .planner-intro { position: static; }
    .choice-grid { grid-template-columns: 1fr; }

    .growth-builder { grid-template-columns: 1fr; }
    .builder-intro { position: static; }

    .contact {
        grid-template-columns: 1fr;
        gap: 38px;
    }

    .contact-action { align-items: flex-start; }

    .lead-capture-form { grid-column: auto; }
    .funnel-hero,
    .funnel-friction,
    .funnel-audit,
    .funnel-next-step { grid-template-columns: 1fr; }
    .funnel-hero { min-height: auto; }
    .funnel-friction-grid { grid-template-columns: 1fr; }
    .funnel-friction-grid article { border-right: 0; }
}

@media (max-width: 640px) {
    .header-inner,
    main,
    .footer-inner { width: min(calc(100% - 32px), var(--max-width)); }

    .header-inner {
        min-height: 70px;
        gap: 16px;
    }

    .brand-name { font-size: 1rem; }
    .brand-type { font-size: 0.52rem; }
    .site-nav { gap: 10px; }
    .nav-link { display: none; }
    .nav-cta { padding: 8px 13px; }

    .hero { padding: 64px 0 80px; gap: 58px; }
    h1 { font-size: clamp(2.65rem, 13vw, 4rem); }
    h2 { font-size: clamp(2rem, 10vw, 3rem); }

    .hero-actions { align-items: flex-start; flex-direction: column; }
    .value-list { align-items: flex-start; flex-direction: column; }

    .section { padding: 82px 0; }
    .service-card { padding: 30px 24px; }
    .popular-label { font-size: 0.58rem; }

    .services-cta {
        align-items: flex-start;
        flex-direction: column;
        padding: 24px;
    }

    .planner-form { padding: 28px 20px; }
    .feature-grid { grid-template-columns: 1fr; }
    .builder-form { padding: 28px 20px; }
    .builder-options { grid-template-columns: 1fr; }
    .planner-submit,
    .planner-result:not([hidden]) { align-items: flex-start; flex-direction: column; }

    .audit-form { padding: 28px 20px; }
    .audit-actions { align-items: flex-start; flex-direction: column; }
    .audit-result:not([hidden]) { grid-template-columns: 1fr; }
    .lead-field-grid { grid-template-columns: 1fr; }
    .lead-submit-row { align-items: flex-start; flex-direction: column; }
    .lead-submit-row .button { width: 100%; }
    .funnel-proof { padding: 28px 22px; }
    .thank-you-expectation { align-items: center; flex-direction: column; }

    .process-grid { grid-template-columns: 1fr; gap: 38px; }
    .process-grid li,
    .process-grid li:first-child,
    .process-grid li:last-child {
        padding: 0 0 0 24px;
        border-left: 1px solid var(--line);
    }
    .process-grid span { margin-bottom: 20px; }

    .contact {
        margin-bottom: 80px;
        padding: 38px 24px;
    }

    .contact-action,
    .contact-action .button { width: 100%; }
    .contact-action span { font-size: 0.75rem; }

    .founder-card { grid-template-columns: 1fr; }

    .footer-inner {
        align-items: flex-start;
        flex-direction: column;
        min-height: 0;
        padding: 42px 0;
    }

    .footer-legal { justify-content: flex-start; }
}

@media (prefers-reduced-motion: reduce) {
    html { scroll-behavior: auto; }
    *, *::before, *::after { transition-duration: 0.01ms !important; }
}

/* Service detail pages */
.service-page main { width: 100%; }

.service-page .header-inner,
.service-page .footer-inner,
.service-page-container {
    width: min(calc(100% - 48px), var(--max-width));
    margin-inline: auto;
}

.service-hero {
    position: relative;
    padding: clamp(90px, 12vw, 160px) 0 clamp(80px, 10vw, 130px);
    border-bottom: 1px solid var(--line);
    overflow: hidden;
}

.service-hero::after {
    position: absolute;
    top: 80px;
    right: -80px;
    width: 420px;
    height: 420px;
    border: 1px solid rgba(197, 138, 82, 0.16);
    border-radius: 50%;
    content: "";
}

.service-hero-grid {
    position: relative;
    z-index: 1;
    display: grid;
    grid-template-columns: minmax(0, 1.18fr) minmax(280px, 0.62fr);
    align-items: end;
    gap: clamp(54px, 10vw, 130px);
}

.service-hero h1 {
    max-width: 850px;
    margin-bottom: 26px;
}

.service-hero .hero-lead { margin-bottom: 34px; }

.service-hero-aside {
    padding: 28px;
    border: 1px solid var(--line);
    border-top: 3px solid var(--bronze);
    border-radius: 5px;
    background: var(--panel);
}

.service-hero-aside p {
    margin: 0 0 16px;
    color: var(--muted);
    font-size: 0.82rem;
    font-weight: 800;
    letter-spacing: 0.08em;
    text-transform: uppercase;
}

.service-hero-aside ul { margin: 0; padding-left: 20px; }
.service-hero-aside li { margin-bottom: 9px; color: #ddd7ce; }
.service-hero-aside li::marker { color: var(--bronze); }

.service-detail-section {
    padding: clamp(82px, 10vw, 130px) 0;
    border-bottom: 1px solid var(--line);
}

.detail-heading {
    display: grid;
    grid-template-columns: minmax(0, 0.78fr) minmax(0, 1.22fr);
    gap: clamp(48px, 9vw, 110px);
    margin-bottom: 54px;
}

.detail-heading > p {
    max-width: 680px;
    margin: 0;
    color: var(--muted);
    font-size: 1.05rem;
}

.outcome-grid,
.deliverable-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 18px;
}

.outcome-card,
.deliverable-card {
    padding: 28px;
    border: 1px solid var(--line);
    border-radius: 5px;
    background: var(--panel);
}

.outcome-card span,
.deliverable-card span {
    display: block;
    margin-bottom: 38px;
    color: var(--bronze-light);
    font-size: 0.72rem;
    font-weight: 900;
    letter-spacing: 0.12em;
}

.outcome-card h3,
.deliverable-card h3 { margin-bottom: 12px; }

.outcome-card p,
.deliverable-card p { margin: 0; color: var(--muted); }

.service-process {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    margin: 0;
    padding: 0;
    list-style: none;
}

.service-process li {
    padding: 0 25px;
    border-left: 1px solid var(--line);
}

.service-process li:first-child { padding-left: 0; border-left: 0; }
.service-process li:last-child { padding-right: 0; }
.service-process span { color: var(--bronze-light); font-size: 0.72rem; font-weight: 900; }
.service-process h3 { margin: 28px 0 10px; }
.service-process p { margin: 0; color: var(--muted); }

.faq-list { max-width: 860px; margin-left: auto; }

.faq-list details {
    border-top: 1px solid var(--line);
}

.faq-list details:last-child { border-bottom: 1px solid var(--line); }

.faq-list summary {
    padding: 23px 44px 23px 0;
    color: var(--cream);
    font-size: 1.05rem;
    font-weight: 800;
    cursor: pointer;
}

.faq-list summary::marker { color: var(--bronze); }

.faq-list details p {
    max-width: 760px;
    margin: -4px 0 24px;
    color: var(--muted);
}

.service-page-cta {
    display: grid;
    grid-template-columns: 1fr auto;
    align-items: center;
    gap: 50px;
    margin: clamp(82px, 10vw, 130px) auto;
    padding: clamp(40px, 7vw, 72px);
    border: 1px solid rgba(197, 138, 82, 0.55);
    border-left: 5px solid var(--bronze);
    border-radius: 6px;
    background: linear-gradient(120deg, #211f1c, #171614);
}

.service-page-cta h2 { max-width: 760px; }
.service-page-cta p { max-width: 680px; margin: 20px 0 0; color: var(--muted); }
.service-page-cta .hero-actions { justify-content: flex-end; }

.breadcrumb {
    margin-bottom: 34px;
    color: var(--muted);
    font-size: 0.78rem;
}

.breadcrumb a { color: var(--bronze-light); text-underline-offset: 3px; }

/* Pricing page */
.pricing-hero {
    padding: clamp(52px, 6vw, 82px) 0 clamp(58px, 7vw, 88px);
    border-bottom: 1px solid var(--line);
    text-align: center;
}

.pricing-hero-inner { max-width: 900px; margin-inline: auto; }
.pricing-hero h1 {
    max-width: 820px;
    margin-inline: auto;
    font-size: clamp(2.75rem, 5vw, 4.75rem);
}
.pricing-hero .hero-lead { margin: 0 auto 34px; }
.pricing-hero-actions { justify-content: center; }

.pricing-menu {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    margin: 30px auto 0;
    border: 1px solid var(--line);
    border-radius: 6px;
    background: linear-gradient(145deg, var(--panel-light), var(--panel));
    overflow: hidden;
}

.pricing-menu a {
    display: grid;
    grid-template-columns: auto 1fr;
    gap: 2px 12px;
    padding: 22px;
    border-right: 1px solid var(--line);
    text-decoration: none;
    transition: background-color 160ms ease;
}

.pricing-menu a:last-child { border-right: 0; }
.pricing-menu a:hover { background: rgba(197, 138, 82, 0.1); }
.pricing-menu span { grid-row: 1 / 3; color: var(--bronze-light); font-size: 0.67rem; font-weight: 900; }
.pricing-menu strong { color: var(--cream); line-height: 1.25; }
.pricing-menu small { color: var(--muted); }

#websites,
#operations,
#growth,
#support { scroll-margin-top: 96px; }

.pricing-note {
    display: inline-flex;
    align-items: center;
    gap: 9px;
    margin-top: 26px;
    color: var(--muted);
    font-size: 0.82rem;
}

.pricing-note::before { color: var(--bronze-light); content: "◆"; font-size: 0.55rem; }

.pricing-category {
    padding: clamp(82px, 10vw, 130px) 0;
    border-bottom: 1px solid var(--line);
}

.pricing-category-heading {
    display: grid;
    grid-template-columns: minmax(0, 0.78fr) minmax(300px, 0.72fr);
    align-items: end;
    justify-content: space-between;
    gap: 70px;
    margin-bottom: 50px;
}

.pricing-category-heading > p { margin: 0; color: var(--muted); }

.pricing-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 18px;
}

.price-card {
    position: relative;
    display: flex;
    flex-direction: column;
    padding: 32px 28px;
    border: 1px solid var(--line);
    border-radius: 6px;
    background: linear-gradient(145deg, var(--panel-light), var(--panel));
}

.price-card.featured {
    border-color: rgba(197, 138, 82, 0.85);
    box-shadow: 0 20px 55px rgba(0, 0, 0, 0.22);
}

.price-card-badge {
    position: absolute;
    top: 0;
    right: 0;
    padding: 7px 11px;
    border-bottom-left-radius: 4px;
    background: var(--bronze);
    color: var(--ink);
    font-size: 0.65rem;
    font-weight: 900;
    letter-spacing: 0.06em;
    text-transform: uppercase;
}

.price-card .eyebrow { margin-bottom: 12px; }
.price-card h3 { margin-bottom: 8px; }

.price {
    margin: 20px 0 4px;
    color: var(--cream);
    font-size: clamp(2.1rem, 4vw, 3.2rem);
    font-weight: 900;
    letter-spacing: -0.045em;
    line-height: 1;
}

.price-prefix { color: var(--muted); font-size: 0.72rem; font-weight: 700; letter-spacing: 0; }

.price-description {
    min-height: 76px;
    margin: 18px 0 22px;
    color: var(--muted);
}

.price-card ul {
    margin: 0 0 30px;
    padding: 22px 0 0;
    border-top: 1px solid var(--line);
    list-style: none;
}

.price-card li {
    position: relative;
    margin-bottom: 11px;
    padding-left: 22px;
    color: #ddd7ce;
    font-size: 0.9rem;
}

.price-card li::before {
    position: absolute;
    left: 0;
    color: var(--bronze-light);
    content: "✓";
    font-weight: 900;
}

.price-card .button,
.price-card .text-link { margin-top: auto; align-self: flex-start; }

.assessment-strip {
    display: grid;
    grid-template-columns: 1fr auto;
    align-items: center;
    gap: 40px;
    margin-top: 22px;
    padding: 28px 30px;
    border: 1px solid var(--line);
    border-left: 3px solid var(--bronze);
    border-radius: 5px;
    background: rgba(197, 138, 82, 0.06);
}

.assessment-strip h3 { margin-bottom: 7px; }
.assessment-strip p { margin: 0; color: var(--muted); }

.care-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.care-grid .price-description { min-height: 52px; }

.pricing-terms {
    display: grid;
    grid-template-columns: minmax(0, 0.72fr) minmax(0, 1.28fr);
    gap: clamp(50px, 9vw, 110px);
}

.terms-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }

.term-card {
    padding: 24px;
    border: 1px solid var(--line);
    border-radius: 5px;
    background: var(--panel);
}

.term-card h3 { margin-bottom: 8px; font-size: 1rem; }
.term-card p { margin: 0; color: var(--muted); font-size: 0.88rem; }

@media (max-width: 900px) {
    .pricing-category-heading,
    .pricing-terms { grid-template-columns: 1fr; gap: 28px; }
    .pricing-grid,
    .care-grid { grid-template-columns: 1fr; }
    .pricing-menu { grid-template-columns: repeat(2, minmax(0, 1fr)); }
    .pricing-menu a:nth-child(2) { border-right: 0; }
    .pricing-menu a:nth-child(-n + 2) { border-bottom: 1px solid var(--line); }
    .price-description { min-height: 0; }
}

@media (max-width: 640px) {
    .pricing-hero { padding: 44px 0 64px; }
    .pricing-hero h1 { font-size: clamp(2.45rem, 12vw, 3.4rem); }
    .assessment-strip { grid-template-columns: 1fr; }
    .terms-list { grid-template-columns: 1fr; }
    .pricing-menu { grid-template-columns: 1fr; }
    .pricing-menu a,
    .pricing-menu a:nth-child(2) { border-right: 0; border-bottom: 1px solid var(--line); }
    .pricing-menu a:last-child { border-bottom: 0; }
}

@media (max-width: 900px) {
    .service-hero-grid,
    .detail-heading { grid-template-columns: 1fr; }
    .outcome-grid,
    .deliverable-grid { grid-template-columns: 1fr; }
    .service-process { grid-template-columns: repeat(2, 1fr); gap: 38px 0; }
    .service-process li:nth-child(3) { padding-left: 0; border-left: 0; }
    .service-page-cta { grid-template-columns: 1fr; }
    .service-page-cta .hero-actions { justify-content: flex-start; }
}

@media (max-width: 640px) {
    .service-page .header-inner,
    .service-page .footer-inner,
    .service-page-container { width: min(calc(100% - 32px), var(--max-width)); }
    .service-process { grid-template-columns: 1fr; }
    .service-process li,
    .service-process li:first-child,
    .service-process li:nth-child(3),
    .service-process li:last-child { padding: 0 0 0 22px; border-left: 1px solid var(--line); }
    .service-page-cta { padding: 38px 24px; }
}